Privacy statement
This is the privacy statement of Zhong Hua International Trading B.V. (hereafter: “we” or “us”). Here we explain what we do with your personal data and why we do this. Any term not defined within this notice has the same meaning as defined by the GDPR (EU General Data Protection Regulation n°2016/679). We encourage you to take the time to review this policy entirely to be fully informed. Please contact us if you have any questions regarding this statement. Our contact details can be found at the end of this statement. We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.
What personal data do we process and what do we use it for?
Personal data, or personal information, means any information about an individual from which that person can be identified. Below we state which personal data we process for each activity, why we use this personal data, and what grounds we use for the relevant processing. We will only use your personal data when the law allows us to. Most commonly, we will use your personal data where we need to perform the contract we are about to enter into or have entered into with you or where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
When you order something from us
With every order you place with us we process the following personal data.
- First name and last name
- [Optional] Company name
- Delivery address (street, house number, postcode and city)
- [Optional] billing address (street, house number, postcode and city)
- Telephone number
- E-mail address
- IP address
We process this personal data in order to process your order and to be able to answer possible queries regarding your order. The grounds for the processing are the agreement that we have made with you and the fulfillment of our legal obligations. These are our legal administration obligations.
If you create an account
To simplify ordering you can also choose to create an account. If you create an account and enter the relevant data, we will process the following personal data:
- First name and last name
- Entered addresses in the address book
- Overview of your orders
- Telephone number
- E-mail address
- IP address
We process this personal data in order to process your orders and to be able to answer possible queries regarding your order. We use your overview of orders to gain insight into the products you prefer. The grounds we use for processing your first name, last name, addresses, phone number, email address and IP address are the implementation of the agreement that we have made with you and the fulfilment of our legal obligations.
Browsing our website
When you visit our website and browse, we will process the following information:
- Your approximate location based on a part of your IP address
- What you do on our website, for example, what you click on
- Your type of internet browser and the type of device that you use to visit our website
We process this data on the basis of our legitimate interest in improving our website and gaining insight into the product preferences of our customers.
When you contact our customer service
Our customer service is there to answer queries and solve problems. You can call, e-mail or leave a message on our website.
We can assist you more efficiently by storing your data. For this, we process the following personal data:
- Name
- E-mail address
- Telephone number
- IP address
Retention periods and location
We store your personal data only for as long as required to achieve the objectives that your data has been collected for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We do not store the data outside the European Economic Area (EEA). The retention period that we adhere to is stated below for each processing.
Order on the website
We are legally required to store your data related to your orders (such as invoices and other accounting documents) for 7 years.
Ordering when using an account
We are legally required to store your data for 7 years. In addition to the storage of data for your orders as stated above, we store your data regarding your current and past orders as long as your account is active.
After removing your account, we will only store your data for as long as is legally required. If this is not the case the data regarding your account will be removed immediately (except for data regarding your orders, such as invoices and other accounting, which we are legally required to store for 7 years).
Browsing the website
We store your visitor data (such as cookies) only for as long as required and up to 26 months. After such a period, we will ask to renew your consent or else the data will be deleted permanently.
Sharing personal data with third parties
Zhong Hua International Trading B.V. will not sell your personal data to third parties and will only make this data available to third parties who are actively involved in carrying out your order. For example, GLS for delivering packages in the Netherlands.
We can also share your data with partners that help us with:
- supporting our customer service;
- supporting our advertising and marketing campaigns;
- supplying financial services such as payment services, debt collection agencies and credit reporting agencies.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
Our staff members and third parties commissioned by us are required to respect the confidentiality of your data. Zhong Hua International Trading B.V. may share customer data internally.
Viewing, amending, or removing data
You have the right to view, amend, or remove your personal data. You also have the right to withdraw possible consent for data processing or submit an objection to the processing of your personal data.
You can submit a request for inspection, correction, removal, or transfer of your personal data or a request for withdrawal of your consent or to object to the processing of your personal data by sending an e-mail to info@zhonghua-trading.com. After confirming your identity, we will inform you no later than four weeks after receiving your request which personal data of yours we process or can possibly remove, protect, or improve.
Should you wish to remove part or all of your personal data from our systems and/or get a copy of your personal data and/or rectify/modify information related to your personal data, please contact us.
Contact details
Name of person responsible for processing: Zhong Hua International Trading B.V.
We use the following trade names: Suppherb, Zhong Hua International Trading, zhonghua-trading.com
Business address:
Tennesseedreef 10-C
3565 CJ Utrecht The Netherlands
Tel.: +31 – (0)30-262 39 88
Fax: +31 – (0)30-266 14 38
E-mail: info@zhonghua-trading.com
The privacy statement was last edited on 15 September 2020.